About the project
The Collective is a creative team. It focuses on identity design, eSports and social media. Founded in October 2021, the team aims to collaborate with many brands, designers to the future. Each function is important, that’s why the team is intelligently composed according to the functions performed by the members (art director, graphic designer, cg generalist, motion designer, …).
About Logo
The logo has been thought in 3 parts. The first is the monogram which is composed of the two initials T and C of the team name. The second is a typography entirely imagined and created to match the monogram and the identity of The Collective. The third and last one is the whole monogram and typography.
Each logo plays a role in this graphic identity.
About Colors
Apart from black and white, there are no specific colors in order to leave a total freedom on the choice of the colors to correspond as much as possible to a situation. The black and white also makes it more sober and professional and remains neutral so as not to be comparable to a domain.
